Wholesale Toys | #1 Europe's Toys Supplier

First Class Delivery!

The more you spend, the more you save! We are first-class when it comes to delivery. We offer a tiered shipping charge: the bigger the order, the lower the carriage charge! PLUS Unlock exclusive discounts with Keycraft Smile Rewards. Our way of saying thank you for your loyalty.

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New Trends Are Here!

Discover this season's must-have toys with our exciting new catalogue, bursting with inspiration! From thrilling gadgets to fun-filled games, download now to find your next bestsellers and keep the excitement rolling.

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Christmas Collection

Looking for some Christmas inspiration? We created a handy collection of our current trending toys. Hurry these great sellers are already racing out of our warehouse. Order your stock today - they won't last long on your shelves!

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Shop New In

Make this festive season unforgettable with our exciting range of new products! Ensure your store has this season's must-have trending toys with our thoughtfully designed new toy collection. Shop exciting science kits, trending fidget toys, and our latest Living Nature stuffed animals.

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Rewards made just for you...

Are you excited to earn rewards with every order? Keycraft Smile Rewards turns your purchases into savings. Start collecting today to unlock exclusive discounts and smile!

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Display solutions that really work!

Keycraft provides unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

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Bestselling Display Stands

Looking for new ways to impress your customers? Explore our unique display stands.

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Become a Keycraft Partner!

Join the fun and become a Keycraft stockist today. Delight your customers with our amazing toys and let us create the perfect solution just for you. We've got everything you need to boost your sales and keep smiles all around!

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Our Best-Selling Toy Categories

Shop innovative products from our best-selling toy categories.

Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday

Black Friday is nearly here, and we've got nearly 50 years of expertise to help toy retailers make it a success!

Retailer Insight

Read Article

Retailers Guide: How to run a Christmas grotto

Discover Keycraft's essential tips for retailers on setting up and running a Christmas grotto in store.

Read Article

Why parent appeal is a big seller

By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.

Read Article

Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday

Black Friday is nearly here, and we've got nearly 50 years of expertise to help toy retailers make it a success!

Retailer Insight

Read Article

Retailers Guide: How to run a Christmas grotto

Discover Keycraft's essential tips for retailers on setting up and running a Christmas grotto in store.

Read Article

Why parent appeal is a big seller

By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.

Read Article

View all News & Insights

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View Display Stands

View all Categories

View all Brands

View Display Stands

First Class Delivery!

New Trends Are Here!