About Us
Since we began in 1975 so much has changed, but our people have enabled us to become whom we are today, supporting leading retailers with creative impulse pocket money toy solutions that really work.
Where we started
Our story begins, tucked away in Chris Cowie’s workshop at the bottom of his garden, in 1975. A trusted supplier of quality pocket money toys to high street gift shops in a small town in Scotland, Keycraft was rooted in strong family values and an irresistible sense of fun.
Where we are today
We are supporting leading retailers with impulse pocket money toy solutions across the globe. We strive to become more environmentally friendly with each and every business decision that we make. Our planet is at the heart of our operations, influencing how we develop and produce our products going forward.
Mission
We love children, we love families and love to provide affordable fun that educates and delights.
Vision
Become the house of impulse toy brands, supporting the world’s leading retailers.
Our Process
We specialise in building engaging customer experiences that positively impact your bottom-line results. If you're not growing this product category, we are not doing our job. Helping our customers grow is what we do. We align with your goals and support you through growth whilst always reviewing and improving to maximise profits for your business. We are the ultimate retail partner.
How We Work
Turning low-value products into high-profit sales is a big deal, it is a science. Using proven methodology crafted from nearly 50 years of experience in the toy retail industry, we know what makes the customer tick. We offer a holistic consultancy service that helps you succeed. We specialise in building engaging customer experiences that positively impact your bottom-line results.
